In a recent discussion with Steven Levy from Wired, Apple CEO John Ternus articulated the company’s stance within the artificial intelligence sector. Over the past few years, Apple has frequently been perceived as lagging in AI advancements, particularly following the postponement of a more advanced version of Siri, which was finally introduced this summer. While Ternus, a veteran Apple executive who officially assumed the CEO role at the beginning of September, recognized that “everyone has an opinion,” he asserted, “I really like where we’re at.”
Ternus further emphasized that Apple is “absolutely going to leverage AI” in its forthcoming products, but he clarified, “We don’t want to ship AI for AI’s sake. When we’re doing it right, people won’t have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?” When Levy inquired whether AI could significantly impact Apple and its ecosystem, potentially rendering applications unnecessary, Ternus responded, “That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.”
